Search

Free Digital Decoded workshops will give businesses inside track on SEO

PUBLISHED: 15:17 12 September 2018 | UPDATED: 15:32 12 September 2018

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Copyright: Archant 2018

A series of free workshops aims to give businesses across Norfolk and Suffolk the skills they need to survive and thrive in the online world.

Digital Decoded will equip guests with the tools and understanding to make sense of digital marketing and find out how they can make their business stand out from the crowd online.

The first round of seminars last autumn attracted more than 300 businesses, and this year’s programme has been modelled around the feedback received, with a particular focus on search engine optimisation (SEO).

Jamie Brown, who will be leading the sessions for Archant’s learning and development team, said the sessions would cut through the jargon of the subject.

“Businesses often get mixed advice, conflicted advice or just plain bad advice, so we want to demystify it. We put it in plain speaking terms and give people actionable points they can take away which will make a tangible difference to their business,” he said.

Among the topics covered will be how to stand out in local search, even if you don’t have premises, and the basic steps businesses need to take to get the most from their website.

“There will also be explanations of how Google is changing, how keywords are no longer king, and a simple overview of how a search engine answers queries with content,” added Mr Brown.

Following the presentation, smaller groups will be formed to explore topics including SEO, display advertising, video, websites, pay-per-click advertising, social media and content marketing.

Archant has been working with Google recently on the Local Recall project, which will digitise the publisher’s regional newspaper archive and make it available to voice search through smart devices, and also conducts its own research on SEO.

The workshops will be held at four venues, with two sessions each day, at 8.15am and 11.30am.
They will be held at:

• The Forum, Norwich – Tuesday, October 2;

• Great Yarmouth Racecourse – Wednesday, October 3;

• West Suffolk College, Bury St Edmunds – Thursday, October 4;

• Wherstead Park, Ipswich – Friday, October 5.

Find out more at www.archanthub.co.uk/digitaldecoded

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Stowmarket Mercury visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Stowmarket Mercury staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Stowmarket Mercury account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Other popular content

00:00

The Proposed Relevant Licensable Activities are: Supply of alcohol. Screening of films. Playing of live and recorded music.

00:00

Name of Applicant: Julien Jourdain Name of Premises: Mariners Postal Address of Premises: Neptune Quay, Ipswich, Suffolk, IP4 1AX

00:00

Emma Stuart trading as Liam Molloy Transport of 53 Britannia Road, Ipswich, IP4 5LD is applying to change an existing licence as follows: To keep an extra 3 goods vehicles and 3 trailers at the operating centre at Water Compound, Walton Avenue, Felixstowe, IP11 3HH

Yesterday, 23:00

Police have warned of the dangers of drug use after finding empty canisters of laughing gas by a Suffolk village hall.

Local weather

Sunshine and Showers

Sunshine and Showers

max temp: 9°C

min temp: 4°C

Show Job Lists

Newsletter Sign Up

Stowmarket Mercury regular newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

MyDate24 MyPhotos24